Understanding The Difference Between SEO And Digital Marketing

The Marketing Department plays an essential role within an organization in regards to promoting the company and its mission and philosophy. It is the Marketing Department`s job to create and coordinate all promotional materials reflecting the company, to reach out to potential customers, investors or the community. This section...

Tips for Success in Retail Sales: The Basics

The core principle in every sales interaction is this: your customer needs to know that you care about them.  Plain and simple. You may make some sales even if customers don't trust you but you certainly will not be successful overall. When a customer walks into your store they are usually...

Determining a Marketing Budget for a Small Business

Having worked in the finance side of the hotel business for a Fortune 500 company, I know just how costly various marketing techniques can be and how quickly they can eat into an operating budget. At the same time, however, now that I work for myself, I have seen...

The role of video marketing in business development

The technological revolution of our era is directly related (correlated) with the rapid and dynamic development of business, which in turn increases market competition and necessitates marketing modification. Powerful marketing strategy and innovative views lead to delivering the right messages to the public and simplifying their choice, while consumers/customers...

6 Top SEO Mistakes to Avoid 2021

If you have an online business, SEO is one of the most effective marketing methods. However, if you are new to search engine optimization, it is easy to make mistakes. These SEO mistakes will have a significant impact on your business. Even after you know these mistakes, you can still...

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Everything You Need To Know About Using Twitter To Your Advantage

Today nobody would dare question the importance of social media and influence marketing when it comes to building a brand or running a business. There are many different social media platforms with the algorithm that works as a perfect advertising or marketing assistant. The type of social media is...

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Is It Worth To Invest Into Social Media Marketing

How many people have you met that admitted getting into Tik-Tok in 2020 and how many hours have they spent on the app overall? What about getting on other social media platforms or using those you have been on more frequently than before? Lockdown and the conditions pandemic has...

Digital World Calls for Transformations: Virtual Assistant is one of them

Image by Gerd Altmann from Pixabay Introduction The digital world calls for optimized approaches and transformations; the Emergence of the Virtual Assistant’s position can be considered as a response to the digital market’s abnormal growth and an urgent call for novelties in every sphere including the labor market. Therefore, Virtual Assistant...

Search Engine Optimization & Search Engine Marketing

What is SEO and why do we see it everywhere? Image by Diggity Marketing from Pixabay SEO stands for Search Engine Optimization, and you can find quite a few descriptions of this process. There are many definitions similar to the one provided here, but mostly all of them state the same....

Marketing Communications and strategies

Does anyone know where it all started? Who was the one that came up with the idea of advertising their possession in order to attract tribemates to barter or trade with them? Nobody knows exactly, but the first artifact that included advertising content dates back to 4000 BC Egypt....